Conversion Rate Optimisation generates 50% More Revenue from 20% Less Traffic
A prominent retailer with physical stores in Perth and Sydney hasn’t had the best journey to online success. A struggling Aussie dollar and a weak economy meant the volume of users looking for their products was declining.
The Concise Analytics team identified friction points and other areas where prospective customers were not engaging with the website. We implemented various changes to improve and optimise conversion rates.
These conversion rate improvements resulted in a 50% increase in revenue in 3 months, even with traffic to the site decreasing by more than 20% in the same period.
(You can scroll down to view a Google Analytics report for this client.)
Perth and Sydney retailer with Online Store
PrestaShop
20% reduction in traffic
70% increase in ecommerce conversion rate
50% increase in revenue
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