Expert analysis of Google Analytics and SEO drives 953% increase in organic traffic & 439% increase in total revenue
West Australian based retailer with a Shopify website was struggling to generate sales.
The Concise Digital Analytics team reviewed the Google Analytics data for the ecommerce website. We found that while the website did a reasonable job of converting users into shoppers, the website didn’t have a lot of traffic.
Deeper analysis revealed the website had been incorrectly set up for search engines, and as a result, the website wasn’t ranking properly in Google or Bing. Our Website team improved the website configurations to help Google and Bing crawl and index the website more effectively.
Our SEO team conducted a comprehensive keyword review. Over three months, the SEO team optimised the website to improve the search engine rankings for the business.
Sales improved dramatically without paid advertising, jumping from $124,000 in the quarter October-December 2018 to $669,834 for the quarter January-March 2019.
(You can scroll down to view a Google Analytics report for this client.)
953% increase in traffic from organic search
439% increase in total revenue: $124,000 to $669,834.
893% increase in revenue from organic traffic: $42,518 to $422,409.
Shopify
West Australian based
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