Websites typically suffer from one of two problems – either not enough traffic, or not enough conversions. This retailer in Perth approached us with both of these problems – not enough traffic AND very few conversions.
Before coming to Concise Digital, the business had spent a lot of money on paid search advertising, but most was wasted and achieved almost zero sales.
Concise Digital recommended a two-stage approach to generate and convert new traffic. Starting with carefully targeted and better advertising, we attracted new visitors using more effective social media advertising and Google Ads.
Our Digital Marketing team then carefully analysed what the users did when they arrived at the site, and which visitors were most likely to buy online.
Over a 6 month period, we continuously optimised the advertising, the user experience, the website SEO and the conversion rates – and achieved excellent results in all areas.
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