The Big Rebrand Checklist
The Big Rebrand Checklist
Posted in
Miscellaneous by
Gareth on November 17, 2014
So you’re thinking of rebranding your business? Great!
Here’s 25 rebranding ‘things to think about’ before you start the Big Rebrand
- Brand
- Brand Story
- Logos / Art Files
- Brand Guidelines
- Business Stationary Design & Print
- Promotional Items
- Marketing Material Design & Print
- Capability Statement
- Corporate Brochure
- Website
- SEO / SEM
- Social Media accounts
- EDM Platform (i.e. MailChimp)
- Newsletter Templates – HTML for the EDM and Indesign (for printing)
- Document Templates – Letterheads / Invoice templates / Tender Agreement Templates
- Domains & Online Real Estate
- Offline Real Estate
- Signage / Shirts / Uniform
- Promotional Products
- Re-Brand Launch Event
- Re-Brand Communication to client list (often forgotten but excellent way of re-engaging with customers)
Armed with the above list, your rebrand should be a great success!
Gareth Lane
No BS Digital Marketer/Educator
My passion is helping small businesses be more successful online by showing you the mistakes I made and ensuring you avoid the advice that did nothing for me.
I’m one of the directors of Concise.Digital. I run regular talks, workshops and meetups on Google, eCommerce and all things Digital Marketing.
I live in Perth, Western Australia, enjoy wine, food and the sun.
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