As an SEO agency, we pledge this to you: Our approach will be honest, practical, and align with your budget. Expect unbiased expert suggestions and guidance, all while aiming to boost your visibility on search engine results pages through effective SEO strategies that make sense for your business.
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Search Engine Optimisation (SEO) refers to the practice of enhancing your website to improve its visibility on search engines.
Understanding SEO can be challenging due to the overwhelming and sometimes contradictory information available. SEO is a complex field of digital marketing, that is continuously evolving with algorithm updates from Google, Bing, and other search engines.
However, one constant is the objective of search engines: to provide users with results that best align with their search intent, ensuring a valuable and smooth search experience.
Effective search engine optimisation prioritises user needs and search requirements. It’s not as straightforward as it sounds, though, given the multitude of technical and creative aspects that need to be nailed for improved SEO rankings.
For a successful SEO campaign, we initially require a comprehensive understanding of your business goals and website objectives.
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The next step involves completing a thorough SEO Brief. This information allows us to understand the ‘search intent’ of visitors when they search for your products and services.
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An initial SEO audit is crucial to identify potential issues and enhancements that can boost your website’s visibility in search engines.
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In the pursuit of SEO success, keyword research follows as a crucial foundational step that is essential in search engine marketing and content marketing.
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Upon completion of the audit report and keyword research, we’ve accomplished the groundwork needed to embark on creating your SEO strategy.
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The proof is in the pudding with this PrestaShop website owner. Over time, our team helped deliver 107% increase in organic search traffic year on year, and give the business +20% increase in revenue year on year.
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Over three months, the SEO team optimised the website to improve the search engine rankings for the business. Sales improved dramatically without paid advertising, jumping from $124,000 in the quarter October-December 2018 to $669,834 for the quarter January-March 2019.
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We were able to save this Shopify website owner over 50% on her Ad spend AND generate an additional $8,039 in sales. In her case, it was about finding the right traffic and not wasting money to attract the wrong visitors.
See Full Case StudySearch Engine Optimisation is made up of many different parts that should all be included as part of a comprehensive SEO strategy. The focus and priority of these elements will be different depending on the state of your site.
Our first step as an SEO company is providing an SEO audit service.
Our audits are thorough, highlighting website issues and potential areas for enhancement. You can opt for an SEO audit alone, independent of our other SEO services. Our SEO experts conduct a detailed assessment of your website, ensuring its optimal performance on search engines.
No effective SEO strategy can afford to overlook link building.
Off-site SEO work (i.e. link building) involves enhancing aspects ‘off’ your website to boost your site’s authority from Google’s perspective. This usually revolves around creating links that lead back to your website.
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On-page SEO essentially refers to making direct enhancements to various pages of your website to make it more appealing to users and search engines like Google.
Common tasks usually include metadata generation, content optimisation, speed improvement, ensuring mobile-friendliness, and creating URL structures and site hierarchies that Google favours. Such actions are a fundamental part of the work carried out by SEO agencies and SEO companies in any successful SEO campaign.
Content plays a significant role in on-page SEO and is a crucial component of any SEO campaign.
High-quality SEO-optimised content is vital for achieving a higher SEO ranking in search engines.
At our SEO agency, our copywriting service focuses on creating content that addresses your customers’ needs and aids search engines in comprehending your website’s purpose. This is an essential function performed by our SEO specialists, contributing to effective content marketing.
If you’re a business serving local areas, our local SEO services can increase your presence in local search results. This SEO service is critical for setting your business apart in your location.
Primarily, local SEO includes managing your Google Business Profile, Bing Places, and Apple Business Connect, and creating citations in online directories, essential for boosting organic traffic from search engines.
Google’s algorithm updates prioritise user experience, which begins with conversion rate optimisation.
As an SEO agency specialising in CRO, we put significant emphasis on troubleshooting any conversion-related obstacles on your website and uncovering avenues to enrich user experience, thereby facilitating customer conversions.
Our SEO company offers comprehensive monthly reports that track the progress of your SEO service. These reports provide valuable data, offering transparent insights into your organic rankings and a thorough breakdown of the tasks completed for your account that month.
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We value straightforwardness and honesty, adhering to a no-nonsense approach.
Understand that SEO isn’t a one-off task, but a continual process vital for long-term success.
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While looking for an SEO company or digital marketing agency, you might encounter phrases like “skyrocket your rankings” or “we’ll send your organic traffic soaring”.
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With our SEO agency, you don’t need to worry about any restrictive contracts often used by other SEO companies. We operate with a no lock-in contracts policy across all our SEO and digital marketing services. This means you’re free from complex ‘Terms and Conditions’ designed to lock you in.
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We might suggest a specific number of hours per month, but it’s entirely your decision on how much to invest.
Every business has different marketing budgets. So, if you’d like to handle some tasks on your own and utilise our SEO services for others, that’s totally fine!
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As an experienced web design and development agency, we make it easier for clients to improve the SEO on their website. After an SEO audit is completed on your website, many of the recommendations made by our SEO consultants will likely require a developer to implement them.
Read MoreAs a full-service digital marketing agency, we are more than just an SEO provider.
Our digital marketing team is ready to handle all your online needs. From managing PPC advertising to social media marketing, we provide you with a holistic approach to growing your online presence and driving your business growth.
At Concise, our Google Ads team can develop effective PPC advertising campaigns that get your website noticed and increase sales.
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We assist all types of businesses in creating effective email marketing strategies aimed at boosting sales, enhancing customer engagement, and fostering customer loyalty and retention.
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Social media marketing is a fantastic way to grow your potential audience and should not be overlooked in any digital marketing strategy. Our social media marketing experts can increase your audience size on social media platforms such as TikTok, Facebook, Instagram, Pinterest, and beyond! Whatever social media platform you choose to use, our social media team have experience in creating content for it.
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What Are the Benefits of SEO Compared to Other Types of Digital Marketing?
SEO offers the advantage of generating organic traffic and conversions at no additional cost. While in PPC advertising, continuous investment is necessary to sustain website traffic, the results achieved through SEO persist over time with regular optimisation in line with Google’s and other search engine’s algorithms. Hence, when the ads are turned off in a PPC campaign, the leads stop, unlike SEO. This long-lasting effect makes SEO a valuable part of any digital marketing strategy.
What Is the Difference Between SEO & SEM?
SEO and SEM indeed serve different roles in any digital marketing strategy.
Search Engine Optimization (SEO) focuses on optimising your website to improve its organic ranking in search engine results, requiring expertise and time.
On the other hand, Search Engine Marketing (SEM) revolves around using paid ads, like Google Ads, to quickly place your web pages at the top of search engine results, which demands both skill and a financial investment.
Do I Need SEO?
Leveraging SEO strategies is beneficial if your business provides a product or service that people are actively searching for.
On the other hand, for less familiar offerings in the market, the initial impact of SEO marketing might be minimal due to lower search queries. In these situations, other digital marketing channels such as social media marketing or PPC advertising can be effective ways to incrementally generate market interest and recognition.
Why Is Google Referred to the Most Over Other Search Engines?
Google is the dominant search engine, holding 70% of the global market share and over 95% in Australia. Therefore, focusing on Google is logical and beneficial due to its substantial reach and influence.
How Much Do Our SEO Services Cost?
At our SEO agency, we offer customised SEO solutions at a fixed hourly rate. The suggested monthly hours for our SEO services depend on a range of aspects, but you always have the ultimate say on the hours dedicated per month, making SEO cost manageable.
To get started with our SEO service, we usually recommend an initial SEO audit, which can take between 8 to 12 hours.
How Long Until I See Improvements?
Progress from an SEO campaign executed by an SEO provider like us involves various aspects: business type, the size of your website and its current state, time investment and industry competitiveness. Google generally suggests a timeline of 4 to 12 months for results to manifest with SEO marketing. Any SEO specialist worth their salt, will not over-promise rankings or traffic to your website.
Quick wins in SEO are possible via on site seo tactics and off site seo work, but establishing durable authority and enhancing your site’s value usually takes longer. Building your online reputation with search engines, just like building a physical store’s reputation, is a process that needs time.
Please contact us any time for help with your website, online store or digital marketing solutions. With 50+ team members across 6 time zones, we can usually respond quickly.
If you are a client of Concise and have any hosting issues, our in-house technical infrastructure support team is available for clients 24/7.
