Local SEO Services That Put You on the Map

Local SEO is a part of SEO in general. The key difference is that local SEO helps you to rank in searches that have local intent behind the search. Not all businesses will have a physical location or geographic area they target, so a local SEO strategy isn’t a priority or requirement for every business.

Any businesses that are located in or cater to a specific geographic area. Some examples of types of businesses that would benefit from local SEO services are:

• Restaurants, bars, clubs, cafes, bakeries
• Hotels and businesses within the hotel property
• Any trade – i.e plumber, hairdresser etc
• Retail stores
• Professional services, i.e law firms or accountants
• Medical services inc vets
• Real estate
• Any business that has a physical location to which it attracts its customers

If you’re a Perth business that targets local customers it’s essential to focus on your local search rankings to help gain more local customers.

Yes. Your local rankings are affected by how well your website is optimised for SEO. While some local searchers may be walk-in customers that simply request directions to your business or call you through your Google My Business, others may want to visit your website and find out more about your business before making an enquiry or purchase decision.

In addition, traditional SEO allows you to rank for a broader range of terms. For example, if you are a plumber, you will of course want your business listing to show up in the Local Pack and Google Maps. However, if you also have other services your customers search for, then you will want to have pages on your website that provide information on these services. With a broader SEO strategy, your customers can still potentially click on your website listing in Google Search Results even if your business listing doesn’t rank in the Local Pack or Google Maps.

We work on an hourly rate here at Concise, regardless of the type of service. If you have an SEO campaign with us, and local SEO is a part of your strategy, our Perth local SEO specialists will dedicate a certain number of hours to managing it each month to help boost your local search rankings to ensure you are easily found. If you opt for just local SEO services, then you can choose how many hours you would like to spend on this each month. It’s completely up to you, and we will always try to cater to your budget.

Any website linking back to your website is classed as a backlink. Citations will be a backlink if the local directory listing allows you to add the URL of your company website. This then becomes part of your backlink profile for your local SEO. While not as strong as links within guest posts on the web, a backlink in a good directory citation will help with your website authority, provided the link is a do-follow’ link.

In the instance that any of your NAP (name, address, phone number) details change, all your citations will need to be updated. This can be a long and painful process, especially if you haven’t kept a record of what online directories you’re listed in and the login details for each directory profile. The alternative is to hire a local SEO company such as Concise to take care of this for you.

Yes but not using Google My Business. Google will generally only let you rank in the city where your address is located in the local pack or Knowledge Panel. However, there is the option to create location pages on your website for each of your target locations. If these rank, they will rank in organic search as website listings.

If you have a business that wants to target multiple geographic areas, for example, Perth and Melbourne, then it’s a good idea to have a page that targets each location. If you do choose to go down this road, ensure that the content on each page is unique so that Google doesn’t count it as duplicate content.