As e-commerce continues to grow and evolve, businesses are increasingly turning to Shopify as their preferred platform for launching and scaling online stores.
With Shopify’s growing market share, it’s clear that the platform is rapidly becoming the go-to solution for merchants of all sizes. This post explores the latest trends in Shopify usage, its market share, and the rising demand for Shopify migrations.
We also discuss the growing appeal of Shopify Plus for large enterprises, and Shopify’s new tools that support B2B, POS, and international expansion.
According to BuiltWith, Shopify now holds a dominant 30% market share of the US ecommerce space and 30% of the smaller, but still significant Australian e-commerce space.
BuiltWith’s data shows that Shopify powers over 28 million websites worldwide, with 673,014 stores in Australia and 13,970,169 stores in the United States.
Shopify’s growing market share highlights its popularity among businesses looking for a scalable, user-friendly platform to run their online stores.
In the United States, Shopify has established itself as the leader in e-commerce platform usage, far surpassing its closest competitors. BigCommerce, once a strong contender on equal footing as Shopify, now commands less than 3% of the U.S. market. Meanwhile, other competitors such as Wix Stores (17%), Squarespace (12%), and WooCommerce (around 10%) are still significant players but fall behind Shopify in terms of adoption and usage.
This shift in market share shows that Shopify is not only growing in popularity but also outperforming many of its competitors in the race for dominance in the e-commerce space. For businesses considering an e-commerce platform, these statistics demonstrate Shopify’s clear advantages in terms of both usage and market presence.
As Shopify’s market share grows, many businesses are making the move from other e-commerce platforms to Shopify. Migration to Shopify is becoming an increasingly common trend, with more merchants seeking the platform’s robust features, scalability, and ease of use. The migration demand is driven by a variety of factors, including Shopify’s intuitive user interface, vast app ecosystem, and built-in tools that support marketing, analytics, and inventory management.
The migration trend is particularly strong among businesses previously using outdated or cumbersome e-commerce systems such as Magento, as well as those on smaller, less scalable platforms like BigCommerce, Wix, and Squarespace. Shopify’s ability to accommodate businesses as they scale, from small operations to large enterprises, makes it a compelling choice for companies looking to grow their online presence.
Furthermore, Shopify’s seamless integration with third-party apps and services, as well as its global reach, allows businesses to create a more streamlined and efficient operation – critical factors for companies wanting to remain competitive in a rapidly changing market.
As more businesses move to Shopify, many are opting for Shopify Plus, the platform’s enterprise-level solution. Shopify Plus is designed to handle the complex needs of larger businesses, offering advanced features that support higher volumes of traffic, more extensive product catalogs, and the ability to manage multiple storefronts from a single dashboard.
Shopify Plus also offers dedicated account management, custom checkout experiences, and API integrations to meet the unique needs of enterprise-level businesses.
The increasing interest in Shopify Plus is a testament to the platform’s scalability and its ability to serve businesses as they expand. Whether a company is looking to enter new markets, improve its backend systems, or create a more customised shopping experience, Shopify Plus is a robust solution capable of supporting growth.
With monthly fees starting from US$2,000 per month, Shopify Plus requires a substantial financial commitment. It’s important to remember that the fee includes highly reliable enterprise-grade website hosting for multiple stores. As a guide, typically, Shopify Plus starts to become cost-effective for web stores doing over $1M in annual revenue through the website.
In addition to its core e-commerce functionality, Shopify continues to innovate with new tools and features aimed at supporting businesses across various sectors and geographies. Shopify’s recent updates include tools for B2B (business-to-business) sales, an upgraded POS (Point of Sale) system, and features that make it easier for businesses to expand internationally.
Shopify has introduced Shopify B2B, a suite of tools designed to help businesses more easily manage wholesale transactions. These tools allow businesses to set custom pricing, create exclusive catalogs, and manage large orders from wholesale clients. For businesses that rely on B2B sales, these features offer a streamlined way to operate within the Shopify ecosystem.
Shopify’s POS system enables businesses to merge their online and offline sales, creating a unified experience for both their customers and their business operations. This is especially valuable for retailers looking to integrate their brick-and-mortar stores with their online presence, creating a seamless omnichannel experience.
Shopify has also enhanced its capabilities for businesses looking to expand internationally. With features like multi-currency support, localised payment gateways, and automated language translations, Shopify makes it easier for businesses to enter new geographic markets and serve global customers. Shopify’s global reach is one of the reasons it continues to be the platform of choice for businesses looking to scale internationally.
As a Shopify Partner, our team at Concise Digital can help you business to create new Shopify stores and migrate existing web stores to Shopify.
With many years of experience, we know that the decision to migrate from one platform to another is not one to be taken lightly. There are many factors to consider, such as existing platform limitations, business goals, the resources of the business and the technical requirements of the migration process.
Our services include:
If you are looking at migrating your online store to Shopify, please check out these 25 Tips and Traps for Shopify Migration. You’ll want to know these before you start.
Concise Digital offers unbiased, independent advice to help you make the right decision for your business. While Shopify can offer many benefits, it will never be the right fit for every business.
Once we understand your situation, we can quickly assess which ecommerce systems are likely to fit your current needs, your future strategies and your preferred budgets. We’ll provide honest, unbiased No BS advice about Shopify and alternative platforms.
Our goal is to help your business succeed, whether that means choosing Shopify or another ecommerce solution that is more suitable for your business.
You can be assured of our independent advice. At Concise, we’re agnostic with technology selection decisions and whilst we like Shopify, we don’t always recommend it.
In addition to Shopify, we have plenty of expertise and experience in a variety of ecommerce platforms, including WooCommerce, PrestaShop, Webflow and custom-built Laravel e-commerce systems.
We also work with ecommerce systems such as Wix and Squarespace, and even though we seldom recommend them, they can be suitable for very small businesses. We’re generally able to troubleshoot and fix problems for businesses using these systems.
Based on experience and deep industry knowledge, if a business comes to us with problems using an ecommerce store built in Drupal, BigCommerce or Magento, we generally recommend migrating to a better system rather than fixing current problems and playing whackamole when other problems inevitably occur.
Shopify’s dominance in the e-commerce space is undeniable, with over 30% market share globally and a clear lead in markets like the United States and Australia but we’re not locked in with Shopify. We will recommend the best solutions for each situation and client, and provide unbiased guidance to ensure the right platform is chosen for your needs.
Whatever e-commerce platform you are using now, if you’re ready to take your e-commerce business to the next level, please contact us to discuss how we can help you grow and succeed in today’s competitive online marketplace.
